Communications Timeline
Download a Comprehensive Communication Guide to Prepare for Giving Day!
Major Milestones
Month 1
The Giving Day Team will:
- Encourage nonprofits to sign up for Giving Day
- Network with and recruit local community nonprofit leaders to expand and amplify Giving Day’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for Giving Day and customize your profile
- Assemble your Giving Day team and involve them in planning how your Giving Day campaign will complement your annual fundraising strategy
- Attend a webinar to learn about Giving Day, how to promote your Giving Day campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The Giving Day Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Giving Day
- Continue offering trainings to nonprofits participating in Giving Day, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in Giving Day to use, and for use on #givingday social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating Giving Day? How will you use the funds raised during Giving Day? Why should donors give to you on Giving Day? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in Giving Day and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Giving Day on May 5th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The Giving Day Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify Giving Day’s message to nonprofits, donors, and other general supporters
- Continue promoting Giving Day to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the Giving Day “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The Giving Day Team will:
- Heavily promote Giving Day to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in Giving Day
You should:
- Post on social media regularly about Giving Day, using the hashtag #givingday
- Email your supporters with additional details about Giving Day. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The Giving Day Team will:
- Heavily promote Giving Day to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about Giving Day, using the hashtag #givingday
- Email your supporters with updates and how they can help your Giving Day campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
Beyond
The Giving Day Team will:
- Share statistics from Giving Day, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your Giving Day participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after Giving Day by posting volunteer opportunities, fundraising, and hosting events!