Ambassador Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @GivingDay on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of #CUNYTuesday will help you gain more followers, recognition, and traction in advance of #CUNYTuesday.

Use ##CUNYTuesday, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the college that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of GiveGab, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of GiveGab shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @GivingDay’s Twitter account.

Tell your followers that you are fundraising for #CUNYTuesday. Tell your followers about the specific college that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @GivingDay handle and ##CUNYTuesday to further spread the word. Show that you are a part of #CUNYTuesday by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during #CUNYTuesday)!

Sample Twitter Posts

  • Are you ready to be a part of #CUNYTuesday? It’s a day to celebrate all the good going on for GiveGab! ##CUNYTuesday

  • Mark your calendars for December 3rd. It will be a day for everyone to support #CUNYTuesday. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! ##CUNYTuesday

  • On December 3rd, help us celebrate #CUNYTuesday by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! ##CUNYTuesday

  • Get pumped for #CUNYTuesday! Join the conversation by following @GivingDay and retweeting any ##CUNYTuesday posts!

  • Get ready to get up and give for #CUNYTuesday on December 3rd! Follow @GivingDay to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on December 3rd for #CUNYTuesday! [LINK TO FUNDRAISER PAGE] ##CUNYTuesday

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for #CUNYTuesday!

Talk it up! Post interesting information about the college that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the college that you are supporting is a part of #CUNYTuesday. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of #CUNYTuesday so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: #CUNYTuesday is December 3rd! You can be part of the celebration by giving to your favorite college. Visit givingday.org to find out more.

  • The real success of #CUNYTuesday will not be how much money we raise but the tremendous impact those dollars will have when GiveGab puts them to work! Join the giving on December 3rd at givingday.org.

  • Let’s show GiveGab that we are full of generosity! On December 3rd, help us celebrate #CUNYTuesday and continue [EXPLANATION OF MISSION]

  • I'm so excited to support #CUNYTuesday! You can support our college by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on December 3rd.

  • On December 3rd, give where your heart is! To support my fundraiser for #CUNYTuesday, go to [LINK TO FUNDRAISER PAGE].

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after #CUNYTuesday

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before #CUNYTuesday

Subject: Join me in Supporting #CUNYTuesday

Hi [FIRST NAME],

I am excited to announce that I am supporting GiveGab during #CUNYTuesday by taking on the role of a fundraising ambassador. Learn more about #CUNYTuesday at givingday.org.

My fundraising will specifically help [NAME OF college YOU SUPPORT] to [OBJECTIVE - take from the college's story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this college had on you?]

Thank you for supporting me and [NAME OF college YOU SUPPORT]!

Subject: I Need Your Help!

Hi [first name],

#CUNYTuesday is only [DAYS UNTIL #CUNYTuesday] days away. [NAME OF college YOU SUPPORT] is participating in this celebration and I want to support them on December 3rd. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF college YOU SUPPORT]:

[EXAMPLE 1]
[EXAMPLE 2, ETC.]

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF college YOU SUPPORT]!

Thank you!


During #CUNYTuesday

Subject: #CUNYTuesday is here - Support [NAME OF college YOU SUPPORT]

Hi [first_name],

TODAY is the day! It’s December 3rd, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF college YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF college YOU SUPPORT] to [OBJECTIVE OF college YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF college YOU SUPPORT] and the difference they make to our community!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe #CUNYTuesday is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF college YOU SUPPORT], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After #CUNYTuesday

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during #CUNYTuesday. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [NAME OF college YOU SUPPORT]! Together, we made a difference.

You rock!