#CUNYTUESDAY Board Kickoff Guide

At your next board meeting, have a #CUNYTUESDAY kickoff! Set aside 20-30 minutes to discuss your organization’s #CUNYTUESDAY goals and how your board members can help you achieve them! Involving your board early on in the #CUNYTUESDAY planning process can have a great impact on your overall success. You can use this Kickoff Guide to start building excitement and support from your engaged board.


1. Introduction of #CUNYTUESDAY

you can pull all of this information from the #CUNYTUESDAY FAQ page here before your kickoff!

  • What is it?
  • When is it?
  • Who is hosting it?
  • What communities does it serve?
  • Why is your organization participating?

2. Overview of Past Achievements

Have you participated in a Giving Day in the past? Take the time to reflect on your past experiences and remind your team of the lessons learned!

  • How much have you been able to raise?
  • How many donors have you engaged? Have you acquired new donors?
  • Did you obtain any matching funds? Sponsors?
  • Did you utilize any new tools or platforms?
  • What did you learn? How can you improve?

3. Specific Goals for #CUNYTUESDAY

Before you jump into strategy, think about what you’d like your organization’s internal #CUNYTUESDAY goals to be. Starting here will help your team focus on better goal specific strategies when preparing for #CUNYTUESDAY!

  • How much do you hope to raise?
  • What projects, programs, or causes are you raising money for?
  • How many donors do you hope to reach? How many new? How many recurring?
  • How do you plan on communicating with your supporter base?
  • How much in sponsorship matching dollars, prizes, and challenge incentives does your organization hope to secure?
  • What are your top internal goals? What will be your top external goals?

4. How Your Board Members Can Help on #CUNYTUESDAY

One of the most important aspects of your #CUNYTUESDAY is making it clear to your board members why their support is important and how they can help your organization make a difference. There are so many ways in which your board can play a part in your organization’s success, and providing several clear calls to action will make it easier for your board members to actively participate and help you achieve your goals!

  • Serve on a #CUNYTUESDAY specific committee
  • Board Sponsored Matching Dollars or Challenge Incentive
  • Leverage their connections in the community to solicit financial or social partnerships around #CUNYTUESDAY
  • Serve as Peer-to-Peer Fundraisers and fundraise on behalf of your organization during #CUNYTUESDAY
  • Enlist social ambassadors to help your organization expand their reach on social media by spreading the word to their networks
  • Act as donor stewardship liaisons to help thank your #CUNYTUESDAY supporters and begin fostering relationships
  • Assist in hosting a special event for your organization and its supporters on #CUNYTUESDAY

5. Next Steps and Communication Plans for #CUNYTUESDAY

After you’ve kicked off #CUNYTUESDAY with your board members, you’ll likely have lots of great ideas flowing. Don’t lose that momentum! Make sure your organization has a clear communication plan for how you’ll stay in touch with your board members as you prepare and plan for #CUNYTUESDAY!

  • Send a weekly or bi-weekly newsletter focused specifically on your #CUNYTUESDAY planning. Share your goals, exciting announcements, and provide clear opportunities and action steps your board members should take to help you succeed.
  • Continue to include #CUNYTUESDAY in your regular board meetings as you prepare for the event.